When you want to try a new restaurant, you probably look at reviews to make sure people have had good experiences there. The same principle now applies to job hunting. Prospective candidates will likely do a search on your organization to make sure others who do and have worked for you have had good experiences. In a market research survey conducted by Fractl, the following was found:
With statistics like that, it’s crucial for your organization to be aware of what your current and former employees are saying about you on the internet.